Digital media: perfecting the press release

The press release has always been a key cog in the PR machine. It can take many forms, go through countless revisions, and ultimately be pushed back several times before being distributed. But even in today’s hyper-connected, social media-led age, the press release is still an important news sharing tool.

Yet the growth of digital media has shifted the goal posts. It’s now more important than ever to be focused, concise and targeted.

These are just a few of the recommendations made by Tom May, Associate Editor at Creative Blog. He’s put together a 10-point guide to writing a press release for digital media. And it makes for great reading.

Take a look at the blog post here: http://itstommay.tumblr.com/post/50238782877/how-to-write-a-press-release-for-digital-media

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