Why WordPress is great for SEO

Why WordPress is great for SEO

I’ve run a number of websites in my time. Some, like AppCritic, are still alive today. But one thing I struggled with in the early years was SEO.

After working hard to craft unique and informative copy, I often found myself disappointed with the traffic I was getting. I spent hours looking for the latest hints or tips to get more hits, desperate to improve the situation.

The problem I soon found is that SEO isn’t an exact science. There’s no quick route to the top of Google’s page rankings, although using a CMS can certainly help.

I initially tried Joomla and Drupal but didn’t get on with them for various reasons. After further trial and error I found WordPress – either the wordpress.com or wordpress.org versions – to be the best CMS for SEO.

And here’s why:

WordPress is optimised for SEO

The standard themes are effectively built for search engines. They’re designed with clean code and intended to be easy to navigate.

And according to Matt Cutts, head of Google’s Webspam team, WordPress takes care of 80-90% of search engine optimisation. That’s pretty cool, right?

Sitemaps are standard

WordPress.com blogs have this functionality built-in automatically. Here’s mine as an example: http://www.andrewjameseldridge.co.uk/sitemap.xml

WordPress.org self-hosted installations can introduce sitemaps using plugins. Here’s one example. Here’s another.

Sitemaps are important. They’re quick for Google’s robots to crawl, making it easy for the search giant to find your latest content. You want that. It’s a good thing.

It’s designed to support growth

There’s no end to the possibilities with WordPress. You can add new pages, posts and plugins on the fly. The WordPress CMS is really easy to use.

It’s easy to find professional help

WordPress is the most popular CMS for a reason. It’s used by millions of people around the globe. There are thousands of companies who specialise in creating themes and designs for WordPress, and even those that specialise in SEO copywriting for WordPress websites.

Speed, speed and more speed

Google has long put a premium on how fast a website loads.

WordPress.com sites are nice and quick, and plugins like WP Super Cache can even make self-hosted installations zip along even when using low cost hosting – although that’s no excuse for skimping on one of the most important parts of your website!

The tip of the iceberg

These are just a few reasons why WordPress is a great platform for your content.

If you’ve got any more thoughts I’d love to hear them, either in the comments below or on Twitter.

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